With the past few years of notable events in the rap industry, New York has always been of mention although not always in a good light. With the light of New York rapper Tekashi 69’s trial, and backlash from his legal admissions to authorities, many are wondering if the constant highlight of such news is proof that New York Rap scene has died down since the golden era. Independent labels such as Griselda Records, have given us a mountain of hope that the NY Rap scene is far from dead.
Griselda Records is an independent label based in Buffalo, New York. It was founded by rappers Westside Gunn and Conway, two brothers in 2014, although it was originally ‘Street Entertainment’. The label houses talent such as B.E.N.N.Y., El Camino and the Butcher, including hip-hop producer Daringer. The East-coast inspired label also owns a clothing line named ‘Fashion Rebels’.
Co-founder Conway the Machine is a Buffalo Native, most known for his lyrically focused work, and his distinctive slurred voice. His counterpart Westside Gunn is known for work such as his collaboration mixtape with MF DOOM titled ‘WESTSIDE DOOM’. Together with the brother’s form the duo Hall n Nash. What sets them apart and puts on for their city is their rapport with Eminem. After makes waves on Em’s radar, Em eventually decided to sign Griselda Records to Shady Records under a distribution, making the duo the first Buffalo rappers to sign to a major label. They would go on to collab, in addition to being graced by The Alchemist’s production.
Em features on Conway’s debut with Shady Records, ‘God Don’t Make Mistakes’, on the lead single ‘Bang’. The explosive track sets the standard for the album and sends a message to anyone doubting New York as an industry powerhouse. The album is set to be jointly released with Westside Gun and Benny the Butcher, creating more anticipation for the outcome. The third Griselda member Benny The Butcher has been a lot more hush but seems to be focused on making the best of the tenure. After signing, Hall n Nash repped New York alongside native Benny the Butcher, Eminem and A Boogie in the 2017 BET Cypher.
Recently we saw confirmation of Griselda’s Westside Gunn and Benny signing a management deal with Jay-Z’s Roc Nation. The most successful New York Label, with some of the city’s most successful independents. If we need anyone to hold down the New York scene, our money’s on Griselda Records.